Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

5 Quick Ways To Make Money From Home

With today's economy being what it is, somewhat stagnant; many people are trying very hard to come up with ways to make money from home. The unemployed, the recently downsized, even the retired grandmother need to find ways to earn money from home. Here are a few quick ways to make money from home.

1. Blogging

First, if you are seeking quick ways to make money, and you are a knowledgeable individual, you can start your own blog. The blog needs to be of interest to the public, and some of the blog programs on the internet today allow you to monetize your blog right away. To monetize your blog means to link it to one of the many advertising programs out there. These programs pay you for every click on the ads they place on your blog page or pages.

2. Writing Articles For Online Directories

Another of the quick ways to make money from home is article writing. There are many sites online which offer the opportunity to write about a variety of subjects. Some pay a penny per word, others pay substantially more. Most will base what you are paid on the level of your writing skill. Many will grade several of your articles to determine your average skill level. On these sites, research of the chosen subject is your friend and can lead to higher author ranking, which leads to higher per-word rates. You can see your earnings really add up.

3. Author Your Own Informational Articles

Then there are other sites, think of them as author sites, that allow you to create your own material on whiche subject you choose-complete with pictures or videos should you decide to include them-and that that will then add your approved articles to their directories . These sites pay for page views and advertising clicks, too. You also earn whenever someone downloads one of your articles to use on their blog or other web page. This is another of the quick ways to make money, but not as fast as others.

4. Online Auctions

Then there are those auction sites where you place items for sale. These are some of the quickest ways to make money. People shop online all the time. All you need is a product or some individual items to sell, pictures of these items to upload, a decent description, and decent pricing for the product and for shipping. If you offer decent items at decent prices and shipping rates, you are sure to make some money.

5. Create Your Own Website or Webstore

Make your own online business, either from some online franchise with its own products, or sell your own products or services. If you are a professional writer or transcriptionist, you can help potential clients find your site by placing links on pages or sites you visit regularly yourself. Or open your own online "dollar-type" store.

Use Bad Breath Medicine & Other Tips to Cure Halitosis

I never thought that I would have to take bad breath medicine, but my husband finally sat me down and told me that we should look into what our options were. I was upset and found it hard to talk to people because I was scared that my halitosis would turn them off.

I tried to stay positive and determined that I was not going to let this situation affect my life in a negative way. I jumped online and started doing a lot of reading in order to learn the causes and cures so that I could get rid of bad breath. The studying paid off and soon I was putting what I learned into action. Soon both my husband and I started noticeing a difference and I am no longer living in fear of my halitosis!

If you think that you need to start using bad breath medicine, you need to realize that there is more to beating this than that. Yes, the remedies help a lot. But the most important thing that you should do is to make a few lifestyle changes in order to prevent the halitosis from ever coming back. Here are the steps that I took and that you can test out also:

  1. Have lozenges and gum near you at all times. Chewing on these will bring more saliva into your mouth and saliva is a natural mouthwash.
  2. Please stay away from cigars and cigarettes. You may think that this is common sense, but many people who have halitosis continue to smoke and this will only make things worse.
  3. Watch the food you eat and stay away from spicy and high protein foods. At the same time, do not drink soda or alcohol and substitute it with water instead.
  4. Brush your teeth after every meal and floss at least once a day.
  5. Start using an all-natural bad breath medicine. Look for in the form of a supplement because these work best.

These five steps will clear up your condition and soon you'll forget that you ever had to deal with bad breath!

Sterling Silver Jewelry Exposed

Sterling silver jewelry is enjoying an unprecedented popularity with today's fashion conscious public. You know how beautiful sterling silver jewelry is and how brilliantly it shines. Now here is the rest of the story.

Silver has been used since ancient times, but has not survived as well as ancient gold because it tarnished and decomposes. There have been times, however, when silver was "in"; we are going through such a vogue today.

Silver is the most common of the precious metals. Fine silver is pure silver, which is used for jewelry because it is too soft. Sterling silver is 925 parts silver to 75 of copper, the alloy most often used. Silver weighs about half as much as gold, has greater flexibility, but is not as malleable, it has always been less expensive as well. A comparable piece of gold jewelry may cost four or five times that of a piece of sterling silver jewelry.

The current fashion trend toward black clothing has made silver jewelry more popular than ever. Silver likes to be worn; it stays cleaner & shinier through movement and friction. So sterling silver is a perfect accessory for today's fast paced lifestyles. Much like gold, sterling silver needs to be cleaned.

Care and Cleaning of your Sterling Silver Jewelry

1.) For daily cleaning it is recommended to use a simple jewelry polishing cloth that is impregnated with special jewelry cleaner. These are widely available and are very easy to use. Store your cloth in a plastic zip-lock bag, and keeping your jewelry drawer or armoire. It is a good idea to have one cleaning cloth for gold and one for silver.

2.) For a slightly more "in-depth" cleaning you may want to use a liquid jewelry cleaner.

3.) For cleaning badly tarnished silver, here's a neat little trick

a.) Cover the inside bottom of a heat-proof glass dish on bowl with a piece of aluminum foil, shiny side up.

b.) Place the tarnished silver in the bottom of the dish, contacting the aluminum foil.

c.) Add 1 heaping tablespoon of baking soda, and then slowly pour boiling water to cover the piece. The tarnish will gradually collect on the aluminum foil.

d.) Remove your silver, rinse thoroughly, and polish.

Here are Some Tips for Greater Enjoyment of your Sterling Silver Jewelry

1.) Are your silver chains all tied-up in knots? If so, here's a nifty little trick for straightening them out. Dust your chain with a little talcum powder and then try to unknot it. If the knot is stubborn, place a small drop of baby oil on a sheet of wax paper. Lay the knot in the oil and work it out with two pins; then clean the chain as instructed below.

2.) Always apply make-up, perfumes, oils or colognes before you put on your jewelry.

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